Yep, we admit it: at Baker Sound we love doing ad work!

In some of the wackiest sessions of the year, Baker welcomed American Idol Season 1 runner-up Justin Guarini as he recorded some over-the-top R&B vocals for the Prince-inspired “Lil’ Sweet” character he co-developed for a pair of ads for Diet Dr. Pepper. The spots were produced by ArsenalCreative for Deutsch LA. Not to be outdone, Craft Worldwide (partnering with McCann Erickson) brought in comedian/actor T. J. Miller (of HBO’s Silicon Valley) to reprise his role as a talking ball of mucus in new national TV spots for Mucinex. Meanwhile, the mad geniuses at bicoastal Oink Ink produced a flurry of outstanding creative, including new national radio spots for Accountemps, Robert Half Technology, K12 individualized education, Intel, and Staples.

On the local front, Baker President Rick DiDonato worked with 160over90 to create compelling new TV for the universities of Virginia, Wisconsin, and Miami, as well as Temple University here in Philadelphia. Content and Caspari McCormick made the summer fun with new radio and TV for Knoebels amusement park, while producer David Witz reminded us that fall is just around the corner with creepy sound design for the popular in-store animatronics at over 1,300 Spirit Halloween locations. Allebach Communications got us hungry with new campaigns for Utz and Hatfield, and Masterminds kept us in the game with ongoing work for Firekeepers (MI), Belterra (IN), and Calder (FL) casinos. We felt great about working with Mendoza Group to create new spots for Amerihealth, and with Mangos to produce new radio for the Lehigh Valley Health Network, and before we could catch our breath political season got underway with spots for Kentucky gubernatorial candidate Jack Conway and Philadelphia mayoral hopeful Jim Kenney.

In the world of original music, MONSTER TRACKS composer Chuck Butler has been busy scoring promotional videos and TV spots for Florida Senator Marco Rubio’s presidential campaign. Butler also recently completed a driving EDM score for Comcast, a series of haunting PSA's for the Pennsylvania Turnpike Commission, a fun and funky theme for Calder Casino in Florida, and a contemporary pop song to promote the grand reopening of the Chukchansi Gold Resort & Casino in California.

In other production news, Baker welcomed the Erace brothers as they narrated new episodes of their popular Food Network show Great American Food Finds for Leftfield Pictures. Discovery Studios said “yes” to a narration for the popular TLC reality show Extreme I Do’s, and WWE Network tapped former Phillies broadcaster Scott Graham to voice their new documentary Rivalries. Baker engineer Jeff King recorded several new audiobooks including Steal the Show by Michael Port and Point Blank by Fern Michaels, as well as commentator Scott Weinberg as he led fellow critics in discussions of the films It Follows and Snowpiercer for inclusion as commentary tracks on separate DVD releases. King also recorded narration for the 78-minute History Making Productions documentary Urban Trinity: The Story of Catholic Philadelphia. The film recounts the challenges that Catholic immigrants to Philadelphia had to overcome, and the faith that bound them together, as they pursued their religious freedom. It debuts as a three-part series this month on WPVI-TV6 in Philadelphia.

Baker Sound wishes everyone a healthy and productive fall!

For additional information contact or phone 215-567-0400.

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