THAT BAKER SOUND IS ALL AROUND
Summer is here, and whether you’re listening to the radio on your way to the shore, surfing the web by the pool, or beating the heat by visiting a museum, playing video games, or watching TV, you’re likely to hear something produced at our Center City studios.
Let’s start with radio. Baker’s reputation was built on radio production, so we were pleased and honored whenby Influence Bureau for Barnabas’ Jersey City Medical Center took the top radio prize at the Art Directors Club of Philadelphia’s annual Louix Awards as well as Best :60 Radio at the New Jersey Ad Club's recent Jersey Awards. Speaking of great radio, the production wizards from bicoastal Oink Ink were back to produce for National Geographic Channel’s The Story of God with Morgan Freeman, as well as new spots for Staples, Jeopardy, and K12. We also helped Allebach Communications cook up some tasty ads for Entenmann’s Little Bites and Utz Snacks, while Karma delivered new spots for Exton Urgent Care.
You’ll hear that Baker sound on TV as well. Former American Idol contestant Justin G. returned to record new spots for Diet Dr. Pepper as his Prince-inspired Lil’ Sweet character. We felt great after mixing an Absorbine Jr. spot for Visual Innovations, and went ape overdeveloped by Lefthand Creative and directed by Visual Innovations’ Bill Nicoletti for The Philadelphia Zoo’s “The Zoo Changes You” campaign. Working under the direction of Karma, Eskimo recorded and mixed a new spot for Mainline Health's Lankenau Heart Institute. Meanwhile, Masterminds posted new work for Pocono Mountain Resorts, and Caspari McCormick paired with Content to create new TV for CarSense as well as for Dover International Speedway.
Gamers and museum-goers can also hear that Baker sound. Cadient tapped Baker Engineer Jeff King to handle custom sound design and music supervision for an interactive pharmaceutical video game designed to inform convention-goers about the AstraZeneca drug Movantik. And visitors to the National Constitution Center will be treated to a unique interactive experience with the “political adomatic” developed by Holton Sentivan + Gury for the museum’s Headed to the White House exhibit, which runs until Election Day.
And what would summer be without music? Our MONSTER TRACKS original music division was sorry to see Florida Senator Marco Rubio leave the presidential race, as Composer Chuck Butler produced more than two dozen orchestral scores for his various campaign ads and promos. But the beat goes on: working with translator Jennifer Blaine, MONSTER TRACKS producedof their recent jingle for the Chukchansi Gold Hotel and Casino in California (Butler’s first foreign-language foray since The Brownstein Group challenged him to produce a reggae jingle—in Danish!—for Happy Viking Furniture circa 1989). Butler also worked with producer Glenn Gury to score an inspiring six-minute online promo film for career-builders Lee Hecht Harrison. Want more music? MONSTER TRACKS recently launched a featuring an extensive collection of their work for film, television, and advertising, and also completed upgrades to their , adding recent work samples and improving video playback compatibility for various browsers and mobile devices.
Baker has also completed work on a number of exciting new audio book titles. Brilliance Audio recorded bestselling author Fern Michaels’ Fast and Loose, read by Laural Merlington, as well as the soon-to-be released The Imperial Wife written by Irina Reyn and Terri Osburn’s My One and Only, both voiced by Karen Peakes. Set for release in July, Penguin Random House recorded Denis Markell’s Click to Start, a videogame-inspired mystery designed to appeal to younger audiences. Baker also welcomed actor and voice artist Kevin Free as he read artist Issa Ibrahim’s much-anticipated memoir The Hospital Always Wins for Blackstone Audio.
In other production news, Baker President Rick DiDonato mixed a memorial tribute film celebrating the life of Comcast Spectacor Chairman and Flyers Owner Ed Snider. The film, commissioned by Comcast NBC Universal | Comcast Spectacor, was directed by Bill Nicoletti of Visual Innovations and presented at the Wells Fargo Center. Finally, the Baker staff was pleased to welcome Joe Glennon and the students from his Temple University radio writing class for a tour of our facility and an opportunity to participate in a live session.
As always, Baker Sound wishes all of our clients, colleagues, and friends a safe, productive, and fun-filled summer!
For additional information contactor phone 215-567-0400.